Retail, Internet and Mobile Commerce
Whether you need real-time systems to generate in-store promotions to mobile devices as customers walk through your stores or to maximise return from your ecommerce site StreamBase CEP and StreamBase LiveView can offer solutions to enable real-time interaction, upselling and cross-selling, maximizing your revenues.
StreamBase’s Complex Event Processing (CEP) software reduces the time to market for building custom real-time data systems. Applications built with StreamBase CEP are able to aggregate live and historical data from multiple systems and process according to multiple business rules, send out alerts, such as upsell and cross sell promotions live while consumers are in your stores or on your website.
StreamBase LiveView provides business analysts with a visualization of live events. This allows your business to anticipate, analyze and act on live data in real-time.
Some of the challenges being addressed through StreamBase include:
- In Store Promotion: Once you have people in or near your retail locations you need to tailor offers to their needs, based on social media, past purchases, store visits and other background data to maximise revenue. StreamBase LiveView and StreamBase CEP allow you to aggregate data from multiple references points, watch trends and take actions on a store level or at a consumer level.
- Website Monitoring: With clickstream and transaction rates soaring, a growing number of high-traffic e-businesses are seeking to monitor and react instantaneously to website-generated real-time events. StreamBase enables e-Businesses to analyze and react to clickstreams in real-time, which in turn enables the immediate delivery of personalized cross-sell or up-sell offers, or online product merchandising customized to the real-time activity of site visitors. By analyzing current web activity data and correlating this with stored customer history data, personalized offers can be generated that match the Web customer’s current interests and activity.
- Fraud Detection: Fraud detection and prevention applications are all moving towards real-time. Traditionally, fraud detection has relied on querying stored transactional data for patterns of illicit activity; however, this approach simply detects the fraudulent activity after it has occurred.StreamBase enables firms to quickly build applications that capture and back-test up to years of transactional data to detect patterns indicative of fraud—and also easily run these applications on live event data to prevent fraud the moment when it is being attempted.In addition, StreamBase integrates seamlessly with popular visualization software, enabling users to easily monitor operations and detect potential fraud via customized charts and interactive dashboards. By leveraging StreamBase’s real-time processing and analytic capabilities, businesses can highlight and halt suspicious traffic that may be fraudulent in real-time and avoid damaging financial losses.